How to start a freelance business in 2021? 6 Important Steps

2. Build a Portfolio To Prove Your Expertise

There are many freelancers out there, and clients won’t hire you without proof that you can deliver great results. To be competitive, you need to build a strong portfolio that includes samples of your work. It would be even better to create case studies, share project results (preferably with numbers), and ​​add client testimonials.

It’s perfect if you can create a portfolio website (you can use free website builders like Wix or Webflow for that). If that’s not an option, just use popular platforms to showcase your expertise:

• LinkedIn — for marketers and strategists (although other specialists can benefit from it, too);
• Behance and Dribble — for designers;
• GitHub — for developers,
• Medium — for writers.

If you decide to work on freelance platforms like Upwork or Fiverr, upload examples of your work to your profile and connect your social accounts to let clients see that you’re a real person with real expertise.